Big data that knows what you want to eat for dinner and makes suggestions on a mobile app. Better coffee that you are willing to pay $1.00 more for to consume each morning. Welcome to Panera Bread’s future of eating out.
In an effort to better personalize one’s experience inside its restaurants, Panera CEO Blaine Hurst tells TheStreet the company is starting to mine big data. By beginning to dabble in artificial intelligence, says Hurst, Panera is able to drive people to menu items they probably would be open to trying.
Meanwhile, Hurst says Panera can do a better job with its coffee bean. That hints Panera, which is now owned by coffee king JAB Holdings, may soon be entering the premium coffee war being fought between Starbucks (SBUX) and Dunkin’ Brands (DNKN) .
Listen to TheStreet’s full interview with Hurst down below.
Panera Bread’s founder Ron Shaich will be a featured speaker at TheStreet’s sister publication, The Deal’s, upcoming corporate governance conference. Learn more here, this is one event that you won’t want to miss.