It Wasn’t A Data Leak: Facebook Was The Medium Playing The Messenger

&l;p&g;&l;img class=&q;dam-image ap size-large wp-image-aac224d968fa4889abd7b910944e9ad0&q; src=&q;×0.jpg?fit=scale&q; data-height=&q;619&q; data-width=&q;960&q;&g; Facebook CEO, Mark Zuckerberg needs to address the real problem here–it messed up. (AP Photo/Marcio Jose Sanchez)

&l;b&g;How Cryptocurrency and Blockchain Technology Aim to Solve the Problem&l;/b&g;

&l;span style=&q;font-weight: 400;&q;&g;Academic researcher, Aleksandr Kogan, who was hired by Cambridge Analytica to harvest psychographic profile information on 50 million users, &l;a href=&q;; target=&q;_blank&q;&g;defended&l;/a&g; his role in the scandal on April 22. He said he was upfront with Facebook about how the data would be used and that he &a;ldquo;never heard a word&a;rdquo; of objection from Facebook. &a;nbsp;&l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;Facebook user data privacy concerns have gone mainstream as a result of the Congressional hearing with Mark Zuckerberg surrounding the Cambridge Analytica data scandal. The company used the data to optimize the content of advertising campaigns. For example, psycho-graphic information &l;/span&g;&l;a href=&q;; target=&q;_blank&q;&g;&l;span style=&q;font-weight: 400;&q;&g;says&l;/span&g;&l;/a&g;&l;span style=&q;font-weight: 400;&q;&g; people with judgmental personality types get served ads with &a;ldquo;news&a;rdquo; headlines written in a judgmental tone. Then the FTC announced an investigation hoping to learn more about how Facebook handles user data.&l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;Many users fear their data is not safe; the #DeleteFacebook hashtag is trending today. Though numbers are not in, people are deleting their Facebook accounts and users are questioning their trust in centralized social media platforms as a way to share and consume content. &l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;But, is it enough that Zuckerberg says he&a;rsquo;s sorry for this data leak? Because, according to Kogan, this was no leak, but a data scandal. What&a;rsquo;s missing from the media coverage of Zuckerberg&a;rsquo;s omission is predicting the long-term implications that come with the content that users consume and share on Facebook. Users want to trust that the content they post will not be used to manipulate them with the content they consume.&l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;Zuckerberg stated that every user consents to giving Facebook their data at sign up. He went on to contradict himself when he said that Facebook tracks non-users, who have not signed up for &a;ldquo;security&a;rdquo; and commercial purposes. For example, President Trump used Cambridge Analytica to served political ads that were unfairly targeted to users using Facebook algorithms without the users consent. As a result, data transparency is the number one user request and requirement resulting from the press coverage of this news story. &l;/span&g;

&l;b&g;Facebook Must Consider Peer-To-Peer (P2P) Data Transfer Technologies Across a Transparent Network In Order to Evolve With the Cryptocurrency Revolution.&l;/b&g;

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&l;span style=&q;font-weight: 400;&q;&g;In his &l;/span&g;&l;a href=&q;; target=&q;_blank&q;&g;&l;span style=&q;font-weight: 400;&q;&g;2018 new year resolutions&l;/span&g;&l;/a&g;&l;span style=&q;font-weight: 400;&q;&g;, Zuckerberg wrote that he wanted to explore the application of blockchain technology; however, his language is abstract regarding applications particularly disregarding a need to improve user data privacy and the way information is shared on Facebook.&l;/span&g;

&l;a href=&q;; target=&q;_blank&q;&g;&l;span style=&q;font-weight: 400;&q;&g;Content Neutrality Network&l;/span&g;&l;/a&g;&l;span style=&q;font-weight: 400;&q;&g; (&a;ldquo;CNN&a;rdquo;), not to be confused with the American television news network, was founded to address content equality. The company&a;rsquo;s foundation solves issues addressed by congress against Facebook — with blockchain technology. The problem becomes apparent when personal data is leaked and results in &l;/span&g;&l;a href=&q;;&g;&l;span style=&q;font-weight: 400;&q;&g;manipulated and sensationalized&l;/span&g;&l;/a&g;&l;span style=&q;font-weight: 400;&q;&g; advertising campaigns. All the while, high-quality content gets buried by flashy headlines which prevents high quality content from being seen.&l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;&a;ldquo;Media publishers and premium content creators want to also be early adopters of technology,&a;rdquo; said Yukun Chen, CEO/founder of NewsDog and Content Neutrality Network. &a;ldquo;As a CEO, I have to consider the data privacy for our 40 million users, which is why I am considering integrating the CNN protocol. We are just one example of an institution that values premium content. We are considering blockchain technology and cryptocurrencies as a feature to incentivise the NewsDog community to engage with content and to reward our media publishers and premium content creators.&l;/span&g;&l;span style=&q;font-weight: 400;&q;&g;

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&l;/span&g;&l;a href=&q;; target=&q;_blank&q;&g;&l;span style=&q;font-weight: 400;&q;&g;Primas&l;/span&g;&l;/a&g;&l;span style=&q;font-weight: 400;&q;&g; and &l;/span&g;&l;a href=&q;; target=&q;_blank&q;&g;&l;span style=&q;font-weight: 400;&q;&g;Steemit &l;/span&g;&l;/a&g;&l;span style=&q;font-weight: 400;&q;&g;are two other examples of blockchain-based content platforms that pay users in cryptocurrency. Both companies have already proposed new protocols for the content industry. Both share the same content problem with their protocols. Primarily, content distribution on these networks depends entirely on user&a;rsquo;s comments, up-votes, and engagement. While this approach might work for a single interest community, content can&a;rsquo;t be distributed across full-service platforms based on the users interest alone. &l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;Users may have a hard time finding the content that they are interested in on Steemit since they are unable to rely on the community for recommendations on content outside of the single interest community. Steemit&a;rsquo;s &l;/span&g;&l;a href=&q;; target=&q;_blank&q;&g;&l;span style=&q;font-weight: 400;&q;&g;white paper&l;/span&g;&l;/a&g;&l;span style=&q;font-weight: 400;&q;&g; mentions that if there are one million articles, the most popular one hundred will account for one-third of the total value of content. The next ten thousand will account for another third, and the rest of the articles account for the final third. &l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;CNN&a;rsquo;s blockchain technology attempts to solve the single interest community problem with seamless circulation of different topics. The platform creatively combines a personalized recommendation system through the application of blockchain technology and utilizes strong computing power to offer users content recommendation services across the platform through its recommendation nodes. The network also aims to solve the efficiency problem through a fair contribution based reward system on the blockchain. &l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;The native digital token of the CNN platform, is a major component of the ecosystem. Operating as a utility token, the CNN token is used as a unit of exchange between the content community on the platform and the content creators. &a;ldquo;The economic incentive encourages users to contribute content and maintain the content ecosystem,&a;rdquo; Chen indicated.&l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;The old business models involve users blindly exchanging their private personal data and information in exchange for use of free products. However, the Facebook scandal has generated a demand in the market for transparency. Content consumers are mostly not ok with sacrificing their attention in exchange for the free use of products. For instance, one of the reasons why people are able to use Facebook and Google free of charge is because these two companies use their algorithms to know you better than your own mother. &a;nbsp;&l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;&a;ldquo;The CNN platform takes a different approach to advertising, sharing the revenue with users based on the user&a;rsquo;s attention. This is achieved by utilizing the trustworthy nature of blockchain technology, with transparency of data transference, along with a low cost point-to-point payment mechanism. In turn, the platform guarantees that not only content creators get rewarded, but also that content consumers receive some advertising revenue,&a;rdquo; Mr. Chen continued.&l;/span&g;


&l;b&g;Content and User Data As A Priority&l;/b&g;

&l;span style=&q;font-weight: 400;&q;&g;Finally, cryptocurrency can be used as a way to incentive users who share and repost content. Utilizing cryptocurrency as a feature to get more distribution across networks also creates incentives for users to repost high-quality content that is suitable for the target audiences and communities. &l;/span&g;

&l;span style=&q;font-weight: 400;&q;&g;Facebook needs to think about content and user data first. People can get paid for having good taste, being an excellent curator of content rather than reposting content arbitrarily. By incentivising users with cryptocurrency features, there&a;rsquo;s an opportunity now to change the old business models and replace them with new ones that distribute the wealth across the network and eventually eliminates manipulative advertisements by focusing high-quality content. &l;/span&g;&l;/p&g;