Baozun (BZUN) Receiving Somewhat Positive News Coverage, Report Shows

Media coverage about Baozun (NASDAQ:BZUN) has been trending somewhat positive this week, according to Accern. The research firm rates the sentiment of media coverage by analyzing more than twenty million news and blog sources. Accern ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Baozun earned a news sentiment score of 0.13 on Accern’s scale. Accern also assigned headlines about the technology company an impact score of 46.232409758338 out of 100, meaning that recent media coverage is somewhat unlikely to have an effect on the stock’s share price in the next few days.

Here are some of the headlines that may have effected Accern’s rankings:

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Baozun Buy Signal Could Rattle Short Sellers ( These Metrics Continue to Support Higher BZUN Stock Prices ( Baozun Inc (BZUN) Receives Average Rating of “Buy” from Analysts ( Baozun Inc. (BZUN) crosses 200-SMA up 32.74% ( Should Investors Be Concerned About Baozun Inc. (BZUN) (

Baozun traded up $0.34, reaching $55.44, during midday trading on Friday, MarketBeat reports. The company had a trading volume of 1,286,589 shares, compared to its average volume of 2,158,449. The company has a quick ratio of 2.09, a current ratio of 2.48 and a debt-to-equity ratio of 0.03. Baozun has a fifty-two week low of $24.76 and a fifty-two week high of $67.41. The company has a market cap of $3.05 billion, a P/E ratio of 100.80 and a beta of 3.97.

Baozun (NASDAQ:BZUN) last issued its earnings results on Thursday, May 17th. The technology company reported $0.04 EPS for the quarter, missing the Zacks’ consensus estimate of $0.10 by ($0.06). The company had revenue of $921.20 million during the quarter, compared to analyst estimates of $884.38 million. Baozun had a net margin of 5.00% and a return on equity of 12.23%. The business’s revenue was up 14.4% on a year-over-year basis. During the same quarter in the previous year, the firm earned $0.54 earnings per share. analysts expect that Baozun will post 0.97 EPS for the current fiscal year.

A number of brokerages have commented on BZUN. BidaskClub downgraded Baozun from a “strong-buy” rating to a “buy” rating in a research note on Tuesday, June 26th. Zacks Investment Research downgraded Baozun from a “buy” rating to a “sell” rating in a research note on Wednesday. Vetr downgraded Baozun from a “hold” rating to a “sell” rating and set a $44.90 target price for the company. in a research note on Monday, March 12th. TheStreet upgraded Baozun from a “c” rating to a “b-” rating in a research note on Monday, May 21st. Finally, ValuEngine upgraded Baozun from a “hold” rating to a “buy” rating in a research note on Wednesday, May 2nd. One research analyst has rated the stock with a sell rating, one has issued a hold rating and five have given a buy rating to the company’s stock. Baozun currently has a consensus rating of “Buy” and a consensus price target of $42.68.

Baozun Company Profile

Baozun Inc provides e-commerce solutions for brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, store operations, visual merchandizing and marketing campaigns, customer services, warehousing, and order fulfillment.

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