5 Best Life Sciences Stocks To Watch For 2015

With shares of Pfizer (NYSE:PFE) trading around $31, is PFE an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Pfizer is a biopharmaceutical company that discovers, develops, manufactures, and sells medicines for people and animals worldwide. The company manages its operations through five segments: Primary Care, Specialty Care and Oncology, Established Products and Emerging Markets, Animal Health and Consumer Healthcare, and Nutrition. Pfizer’s main products are human and animal biologic and small molecule medicines, as well as vaccines, nutritional products, consumer healthcare products, and products for the prevention and treatment of diseases in livestock and companion animals.

Pfizer’s experimental breast cancer drug significantly delayed progression of symptoms in a mid-stage trial, meeting the study’s primary goal and keeping Pfizer in the forefront of a race for a new standard of care for the disease. Pfizer shares were up nearly 4 percent on positive findings for the oral treatment, called palbociclib, one of the company’s most important experimental drugs that some analysts believe could eventually claim annual sales of more than $5 billion, if approved. The trial tested the pill in post-menopausal patients with locally advanced or newly diagnosed breast cancer that had spread to other parts of the body.”We are delighted with the final data,” Pfizer said in a release, adding the company will discuss the successful data on progression-free survival with the U.S. Food and Drug Administration “to determine next steps” for palbociclib.

5 Best Life Sciences Stocks To Watch For 2015: ExactTarget Inc (ET)

ExactTarget, Inc. is a global provider of cross-channel, interactive marketing software-as-a-service (SaaS) solutions. The Company’s solutions provide marketers with a suite of integrated applications. The Company’s suite of cross-channel, interactive marketing applications include e-mail, mobile, social media and sites, is built on its flexible multi-tenant SaaS platform. These channel applications are integrated with its campaign management, calendaring, dashboard, integrated reporting, marketing automation and data management tools. The Company also provides open application programming interfaces (APIs) and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform. The Company generates revenue through the sale of subscriptions to its suite of cross-channel, interactive marketing SaaS solutions and the delivery of professional services. It serves a range of clients across many industries and sizes. Professional services revenue consists primarily of fees associated with training, implementation, integration, deliverability, campaign services and strategic consulting. In October 2012, it acquired iGoDigital.

The Company’s direct client base consisted of over 4,700 organizations as of June 30, 2012, ranging from enterprises to small businesses in numerous industries, including retail and e-commerce, media and entertainment, travel and hospitality, financial services and insurance, technology, daily-deal and flash-sale and marketing service providers. Among its direct clients are the United States-based companies, such as Ally Financial, Inc., Angie’s List, Inc., CareerBuilder, LLC, Groupon, Inc., Microsoft Corporation, Nationwide Mutual Insurance Company, Oakley, Inc., OneAmerica Financial Partners, Inc., One King’s Lane, Inc., Papa John’s International, Inc., priceline.com Incorporated, The Scotts Miracle-Gro Company, Tommy Hilfiger Group, WellPoint , Inc. and Zappos.com, Inc. Companies also include Abril Gro! up (Brazil), Fairfax Media Limited (Australia), Icelandair Group (Iceland) and Telegraph Media Group Limited (United Kingdom).

Interactive Marketing Hub

The Interactive Marketing Hub provides marketers with a solution to engage in cross-channel marketing. The Interactive Marketing Hub integrates its e-mail, mobile, social media and sites Channel Applications with data management and marketing automation Hub Applications. Built on its cloud-based FUEL platform, these applications integrate with Hub Tools, which include a calendar, campaigns, dashboards and integrated reporting. Channel Applications provide interactive marketing engagement solutions to plan, automate, deliver and optimize messages across e-mail, mobile, social media and sites. The Company’s core edition is designed for small and medium-sized organizations, as well as departments within enterprises and provides content management tools, segmentation tools and reporting, such as opens , clicks, bounces and other performance metrics.

The Advanced Edition includes content syndication, dynamic content, relational data, advanced marketing automation, triggered and transactional communications for e-statements, alerts and order confirmations and advanced reporting. The Advanced Edition also provides full access to its FUEL platform’s open integration framework and developer tools that facilitates integration with other business systems and applications. Enterprise Edition is built for large, distributed enterprises that need centralized control and compliance for e-mail marketing communications. The Enterprise Edition includes international sending, advanced role and permission administration, content locking and sharing, and enterprise analytics and reporting. The Enterprise Edition can also include its Xpress Sending interface that enables non-technical users within distributed marketing organizations to create and send e-mails using pre-appro ved content via defined templates.

The Company